BigQuery / Dataform - Analytics Engineer
Client: A marketing-analytics agency
Modern data stack implementation with BigQuery and Dataform for marketing analytics
BI
Project Overview
Implementing modern data infrastructure for Tag Expert using BigQuery and Dataform to power their marketing analytics.
Challenge: Tag Expert needed reliable, scalable analytics to track marketing performance across multiple channels and campaigns.
Solution: Built data pipelines using Dataform for transformation logic, ingested data from advertising platforms and web analytics, created automated reporting for ROI analysis.
Technologies: BigQuery, Dataform, SQL, GA4, Advertising APIs
Impact: Enabled multi-channel attribution, improved campaign ROI by 25% through better insights, and automated weekly reporting.
Challenge: Tag Expert needed reliable, scalable analytics to track marketing performance across multiple channels and campaigns.
Solution: Built data pipelines using Dataform for transformation logic, ingested data from advertising platforms and web analytics, created automated reporting for ROI analysis.
Technologies: BigQuery, Dataform, SQL, GA4, Advertising APIs
Impact: Enabled multi-channel attribution, improved campaign ROI by 25% through better insights, and automated weekly reporting.
Key Achievements
• Implemented Dataform for version-controlled transformations
• Built multi-touch attribution model
• Created automated marketing dashboards
• Integrated 8+ advertising platforms
• Improved data pipeline reliability to 99.9% uptime
• Built multi-touch attribution model
• Created automated marketing dashboards
• Integrated 8+ advertising platforms
• Improved data pipeline reliability to 99.9% uptime
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